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消费升级,90后的家居消费市场呈现怎么样的趋势

发布时间:2017-10-27 14:11:26 文章分类:聚焦行业 编辑作者:豪森家具 阅读:

[导读]:提起“90后”,你的印象是什么?这个曾经被社会评价为“非主流”、“张扬”的群体,被给予了过多的关注,也被贴上了太多标签。而今,90后正逐渐成为社会的中坚力量。有的标签留下来了,有的标签早被他们撕扯下扔了去。

欢乐拼三张  TIQI“90HOU”,NIDEYINXIANGSHISHENME?ZHEIGECENGJINGBEISHEHUIPINGJIAWEI“FEIZHULIU”、“ZHANGYANG”DEQUNTI,BEIJIYULEGUODUODEGUANZHU,YEBEITIESHANGLETAIDUOBIAOQIAN。BANSUIZHEXIAOFEISHENGJI,YILUCHENGZHANGQILAIDE90HOUYIJINGKAISHIZHUANGSHIZIJIDEJIA,ZHONGGUOJIAJUXIAOFEISHICHANGCHENGXIANCHUZENYANGDEQUSHI?

中国90后家居消费趋势,过半90后租房

中国90后家居消费趋势,过半90后租房

欢乐拼三张  BENCIDIAOCHADUIXIANGBIANBUYI、ER、SANXIANCHENGSHIYIJISANXIANYIXIASHI、XIAN,JUEDABUFEN90HOUDEYUESHOURUSHUIPINGZAI10000YUANYIXIA,QIZHONG,YUESHOURUZAI5001-10000YUANDERENQUNZHANBIZUIDUO,DA40.36%。

90后的月收入水平

欢乐拼三张  ZHIYOU19.88%DESHOUFANGZHEYOUZIJIDEFANGZI,50.51%DE90HOUHAISHIZUFANGDEZHUANGTAI。ERBUGUANFANGZISHIBUSHIZIJIDE、FANGZIYOUDUODA, 90HOUDOUYAOZHUIQIUSHUYUZIJIDETESESHENGHUOKONGJIAN。

90后分布的区域

  ZAIDIAOCHARENQUNZHONG,23.73%DESHOUFANGZHEBIAOSHI,HUIKAOLVDUIZUZHUDEFANGZIJINXINGZHUANGXIU,KEJIAN,“FANGZIKEYISHIZULAIDE,DANSHENGHUOBIXUGUOZIJIDE”SHI90HOUBIJIAORENTONGDESHENGHUOTAIDU。

部分90后会考虑对租住的房子进行装修

  ZAIDIAOCHARENQUNZHONG,67.68%DESHOUFANGZHEZAILIANGNIANNEIYOUZHUANGXIUJIHUA,CHULEYIJINGYONGYOUZIGOUFANGDE90HOU,HAIBAOKUOLEGOUMAILEQIFANGDANHAIZAIZUFANGDE90HOU,YIJIJIHUADUIZUFANGJINXINGZHUANGXIUDE90HOUDENGRENQUN。

欢乐拼三张  QIZHONG,40.67%DESHOUFANGZHEZHUNBEIZHUANGXIUDEFANGWUMIANJISHI90-120PINGFANGMI,27.99%DESHOUFANGZHEZHUNBEIZHUANGXIUDEFANGWUMIANJISHI60-90PINGFANGMI。

90后准备装修的房屋面积

欢乐拼三张  DUIYUZHUANGXIU,DABUFEN90HOUDEZHUANGXIUYUSUANZAI15WANYUANYIXIA,QIZHONG10WANYUANYIXIAZHANBI37.96%,10-15WANYUANZHANBI31.86%。

欢乐拼三张  GUANYUJIAZHUANGJINRONG,CANYUDIAOCHADE90HOUJIESHOUCHENGDUJIAOGAO,17.67%DE90HOURENWEIFEICHANGHAO,HUIXUANZEZHUANGXIUDAIZHILEICHANPIN,40.67%DE90HOUYEBIAOSHI,YUSUANYOUXIANDEQINGKUANGXIAHUIKAOLVJIAZHUANGJINRONGCHANPIN。

90后的装修预算

  90HOUGENGQINGLAIGOUMAINAZHONGLEIXINGDEFANGWU?YIBANYISHANGDE90HOUXUANZELINGZHUANGXIUDEMAOPIFANG,TAMENBUXIHUANQIANPIANYILV,YUWAIJIEJI90HOUTIESHANGDE“GEXING”BIAOQIANYIZHI。LINGWAI,29.54%DE90HOUXUANZEJINGZHUANGFANG,HAIYOU7.15%DE90HOUBIAOSHI:BUMAIFANG!

个性的90后 偏爱原木黑白灰

欢乐拼三张  NIDUI90HOUDEYINXIANGHAITINGLIUZAIZHUIQIUKUXUANKUANGZHUAIDEYANGZI?NEIJIUDA、CUO、TE、CUOLE!CICIDIAOCHAXIANSHI,XIANDAIJIANYUESHIZUISHOU90HOUXIHUANDEFENGGE,ZHANBIDADAO60.98%,YUYIWANGQITANIANLINGCENGDEDIAOCHALEISI,XIANDAIJIANYUEHAISHIBAZHANZHEDIYIDEWEIZHI。

欢乐拼三张  DANGRAN,HAIYOU10.33%DESHOUFANGZHEXUANZELEHUNDASHISHANG,3.86%DESHOUFANGZHEPIANAIGONGYEFENG。KEJIANBUFEN90HOUDUIYUXIAOZHONGFENGGEYEYOUYIFENPIANAI。

现代简约装修风格最受90后欢迎

  ZAISHIJUEXIAOGUOSHANG,37.83%SHOUFANGZHERENWEIMUJIFENGYUANMUSEXIDEJIAJUSECAIFENGGEGENGFUHEXUQIU,HEIBAIHUIXINCHAOSEXIYEBEISHOUTAMENQINGLAI。

  YIDIBANWEILI,45.45%DESHOUFANGZHEXIHUANYUANMUZHIGANDEDIBAN,29.12%DESHOUFANGZHEXIHUANXINCHAODEHUIBAISEDIBAN,JINYOU13.59%DESHOUFANGZHEXIHUANCHUANTONGDEHONGHUANGZONGSEDIBAN。

欢乐拼三张  ZHEIDAIRENDUIJIAJUDEYAOQIUSHIJIANYUEERBUJIANDAN,ZUNCHONGQUFANCONGJIAN。90HOUDEKOUWEIZHENGHAOYEYINZHENGLEJINNIANLAI,JIAJUSHICHANGZHONGXINGLENGDANFENGDAXINGQIDAODEXIANXIANG。

90后家居要求是简约而不简单

  BUSHAO90HOUDUIMUQIANDEJUZHUFANGWUBINGBUSHIHENMANYI,ERBUMANZHICHU,36.43%DESHOUFANGZHEXUANZELE“ZHUANGXIUFENGGETAICHUANTONG、BUSHISHANG”,LINGWAIHAIYOU“FANGJIANZHENGTIBUJUBUHELI”、“JIAJUSHOUNABUHELI”、“JIAJUDENGMEIYOUSHEJIGAN”DENG。DUIYUJUZHUHUANJING,90HOUYOUZHEZIJIDEXIANGFAHEZHUIQIU。

90后对传统装修风格不满意

欢乐拼三张  RUGUOZHIYONGYIGECILAIGAIKUOLIXIANGZHONGDEJIA,30.88%DESHOUFANGZHEXUANZELE“GEXING”,ZHEIYIJIUYUGONGZHONGDUI90HOUDEYINXIANGYIZHI。LINGWAI,24.70%DE90HOUXUANZELE“SHISHANG”。

  YONG“KEJI”、“YISHU”LAIGAIKUOLIXIANGZHONGDEJIADE90HOU,FENBIEZHANBI11.76%、17.88%,ZHEIYECONGYIGECEMIANFANYINGCHU90HOUDEYOUGEXING,JUJUEQIANPIANYILV。

90后喜欢个性时尚的家居装修

  YANZHIWEIWANG?90HOUYESHIPINZHIKONG

  HULIANWANGSHIDAI, 90HOUTONGGUOWANGZHAN、WEIBO、WEIXINGONGZHONGHAO、JIAJUMAICHANG、shopping mall、GUANGGAOXUANCHUANDENGDUOQUDAOLEJIEJIAJUXIAOFEIXINXI,ERQIZHONGZHANBIZUIDUODESHITONGGUOWANGZHANHEWEIBOLAIHUOQUXINXI,FENBIEDADAO46.86%HE28.27%。

网购已成为大趋势

  SUIRANXIANZAIWANGGOUYICHENGWEIDAQUSHI,DAN90HOURENGYOU64.79%XUANZEZAISHITIDIANGOUMAIJIAJUCHANPIN,LINGWAIYOU20.53%DESHOUFANGZHEZHUYAOTONGGUOWANGGOUJINXINGJIAJUCHANPINXIAOFEI,XUANZEWANGGOUDECHANPINZUIDUOWEIXIAOJIANJIAJUCHANPIN;

欢乐拼三张  DENGJU、JIAFANGJIQITAXIAOJIANJIAJUCHANPINDEZHANBIJIAOGAO,JIAJU、WEIYU、BIZHICIZHI,ERXUYAOZHUANYEGONGRENANZHUANG、PUTIEDEYIJU、CHUJU、DIBAN、BIZHIDEWANGGOUBILIZUIDI。

欢乐拼三张  WOMENDOUSHUOZHEISHIYIGEKANLIANDESHIDAI,BUJINKANREN,KANCHANPINYESHI,YANZHIWEIWANG。90HOUDUIJIAJUCHANPINDEYANZHIYAOQIUGENGSHIYANGE,GAODA94.93%DE90HOUZAIGOUMAIJIAJUCHANPINSHI,HUIGUANZHUJIAZHUANGFENGGEDAPEI。

90后对家居产品的颜值要求高

  LINGWAI87.61%DE90HOUGUANZHUCHANPINZHILIANG,SHIFOUHUANBAO、SHEJICHAOLIUYESHIDABUFEN90HOUDOUHUIGUANZHUDEFANGMIAN。ZAIDUIJIAJUCHANPINDEXUANZEQINGXIANGSHANG,GAOXINGJIABI、GAOPINZHIHAISHIZUIDUO90HOUDEXUANZE。

90后对产品品质也较为关注

  ZONGDELAISHUO,ZHONGGUO90HOUJIAJUXIAOFEIQUSHICHENGXIANLE90HOUYIDAIRENLIZHIXIAOFEI、ZHENGSHIXUQIUDEYIMIAN,TAMENCHONGMANGEXING,TAMENZHUIQIUSHISHANG,CHONGSHANGXINCHAO,KANZHONGYANZHI,ERHUIGUIDAOCHANPINBENSHEN,CHANPINPINZHIYIJIUSHIZUISHOUGUANZHUDEHEXIN。

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标题:消费升级,90后的家居消费市场呈现怎么样的趋势         地址:http://rubbdown.com/news/3296.html

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欢乐拼三张MEISHIFENGGEFEICHANGDEDAQI,HENYOUMEISHIQIXI,DUIBILEHENJIUHAISHIXUANZELEHAOSENOUMEIJIAJU,XINGJIABIBIJIAOGAO,CAIZHIHEGONGYIDOUFEICHANGDEHAO。

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欢乐拼三张HAISHIMEISHIJIAJUGAODUANDAQISHANGDANGCI,HAOSENDEZHEIGEJIAGEZHENSHITAIHUASUANLE